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Think You’re Cut Out For Doing PPC? Take This AdWords Quiz

September 16, 2015 / by Dave Burnett

When it comes to marketing in today’s world, there is no greater tool than the internet. The internet, and the technologies that display it, create an instantaneous network of connection that allows individuals to communicate rapidly. While not without its pitfalls, this instantaneousness of outreach creates a wealth...

What Will Pay Per Click Be Like In 100 Years?

September 7, 2015 / by Dave Burnett

A Comprehensive Look At The Past, Present, And Future Of PPC Pay per click advertising has seen lots of changes in a relatively short period of time. If you are wondering what the long-term future holds, that is difficult to foresee in times of a boom in emerging technology. ...

10 Quick Tips About PPC

August 20, 2015 / by Dave Burnett

Having a webpage in today’s modern world of technology is an important asset. For many businesses, it is essential because it allows a company to branch out and reach new audiences that may never before have been touched by traditional marketing schematics. For instance, the internet connects virtually...

The Best Marketing Channel

October 3, 2014 / by Marketing Team

Social, email marketing, paid ads, SEO – with so many marketing channel choices, where should marketers focus their attention and spend? Understanding how to allocate marketing resources requires context and research. Fortunately, there’s some great data out there on marketing channel ROI. This infographic from +Conductor pulls together industry...

SEO vs. PPC – Google Is Driving, Are You On Board?

December 2, 2013 / by Marketing Team

If you haven’t heard by now, Google has made some major changes in the last few years to the way it serves up results on the SERP (search engine results page). The demand for ‘above the fold’ or what loads on your screen is getting higher and higher. The...