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Boost local search rankings by optimizing your Google Business Profile, ensuring NAP consistency, and using local PPC ads.

How to Expand Your Local Search Footprint

August 8, 2025 / by Dave Burnett

How to Expand Your Local Search Footprint By Dave Burnett, Founder of AOKMarketing.com, PromotionalProducts.com; co‑founder of Achievers.com (acquired for $110 million in 2015). Last updated August 8, 2025. Quick Recap Claim and verify your Google Business Profile. Ensure consistency of your Name, Address, Phone across all directories. Add photos and complete every...

Instagram Reels vs. YouTube Shorts: Choosing the Best Platform for Your Content in 2025

January 15, 2025 / by Marketing Team

Video content is here to stay in 2025 and two of the biggest players in the short-form video arena are Instagram Reels and YouTube Shorts. As a content creator or a marketer, understanding the nuances of these platforms can significantly enhance your digital strategy. This article provides a comprehensive...

Your Checklist on How to Go Viral

October 17, 2024 / by Dave Burnett

Going viral is the ultimate goal for content creators, brands, and influencers alike. A viral moment can propel a brand into the spotlight, driving massive engagement, traffic, and even sales. But how do you create content that captures the collective attention of the internet? In this article, we’ll explore...

10 Actionable SEO Strategies to Boost Ranking

September 18, 2024 / by Marketing Team

Search Engine Optimization (SEO) is the process that helps websites rank higher in search engine results, resulting in more traffic and higher conversions. While SEO can be complex, there are quick and effective strategies that can significantly boost your rankings. Below are 10 actionable tips you can implement today...

Learn SEO tips for wedding photographers' website visibility, including keyword research, website optimization

Wedding Planning Business: SEO Strategies for Online Presence

April 27, 2024 / by Marketing Team

A wedding planning business is an industry that thrives on visibility. With couples increasingly turning to the internet to find the perfect team to orchestrate their big day, establishing a strong online presence is pivotal. Search Engine Optimization (SEO) is the key to ensuring that your wedding planning business...