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Ways to Measure Your Website Success

February 12, 2016 / by Dave Burnett

While planning to create and develop a website for your organization, you must have read plenty of marketing journals and features in order to make sure that you are on the right path. On your venture to building an effective website, among various tips and pointers that you...

Digital Marketing Trends 2016 and Beyond

January 25, 2016 / by Dave Burnett

To say that digital marketing industry is forever evolving and undergoing constant changes is an understatement. Truth be told, when it comes to digital marketing, it is explosive, erratic and widely unpredictable. As such, it is incumbent upon marketers and business analysts to be on top of their game...

How Competitive Monitoring Can Help Your Business

December 4, 2015 / by Khalid Essam

A business is surrounded by various agents and stakeholders. They are not the only one operating within the business environment. Whether there are internal shareholders like employees, managers, owners, investors or external shareholders such as customers, creditors, suppliers, the wider community or the competitors – all of them,...

How to Use Hashtags to Increase Your Online Presence

September 25, 2014 / by Marketing Team

The Hashtag “#”. What is it? How to use it? What are its Key Performance Indicators (KPI’s)? And how to track it? Hashtags are user-controlled category markings for posts on most social media sites. (It’s not just for Twitter anymore). Strategic, consistent use of hashtags is an effective way...