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Discover why more marketing won’t fix a bad offer—and learn the 5 smart steps to validate product-market fit before scaling your campaigns.

Why Great Marketing Can’t Save a Weak Offer (And What to Do Instead)

April 23, 2025 / by Dave Burnett

Why Most Startups Burn Through Their Ad Budget (And What to Do Instead) Let me be blunt: more marketing won’t fix a bad offer. I’ve seen it time and again—startups pour cash into paid search, SEO, and social ads hoping to generate traction, only to walk away with empty...

Mastering the Art of Marketing: When to Use PR vs. Paid Ads

April 2, 2025 / by Marketing Team

Effective marketing strategies are crucial for any business looking to enhance visibility and drive sales. Public relations (PR) and paid advertising are two foundational strategies in the marketer’s toolkit, each serving distinct purposes in the broader marketing strategy. Dave Burnett, a seasoned marketing expert and founder of aokmarketing.com, promotionalproducts.com,...

5 Goals to Consider When Creating a Digital Marketing Strategy

March 3, 2025 / by Marketing Team

In 2025, a well-crafted digital marketing strategy is essential for any business looking to establish a strong online presence, attract customers, and drive revenue. Whether you’re launching a new campaign or refining an existing one, setting clear goals ensures your marketing efforts are focused and effective. Here are five...

How to Create a Complete Marketing Strategy in 2025

December 16, 2024 / by Marketing Team

In an ever-evolving digital landscape, creating a complete marketing strategy for 2025 involves more than just following trends—it requires a deep understanding of data and strategic insights from industry experts. As businesses aim to stand out in a crowded marketplace, the integration of innovative technologies, consumer behavior analysis, and...

10 ChatGPT Prompts for Your Digital Marketing Campaigns

October 31, 2024 / by Marketing Team

Leveraging the power of ChatGPT for digital marketing can transform your campaigns, streamline content creation, and deliver tailored strategies that resonate with your audience. Here are 10 key ChatGPT prompts that digital marketers can use to drive results across various channels and campaign stages. 1. Audience Research and Persona...