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32 East 57th Street, 8th Floor
New York, NY 10022
USA
Phone 646.453.7550
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Toronto, ON M9R 4C8
Canada
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Introduction: Why This Distinction Matters In marketing, two terms are often used interchangeably—but they shouldn’t be. Brand equity and brand awareness are not the same. While both influence how customers perceive your brand, they serve different purposes and drive different results. If you’re trying to build a recognizable and...
By Dave Burnett, Digital Marketing Expert at AOKMarketing.com • Last updated: July 24, 2025 What is total addressable market (TAM)? Key Takeaways: You need to know your total market size before scaling marketing spend. If your current market isn’t fully captured, expanding may reduce ROI. Total addressable market (TAM)...
What Kinds of Businesses Fit Performance‑Based Marketing? By Dave Burnett, Digital Marketing Expert at AOKMarketing.com • Last updated: June 25, 2025 Quick Recap: Which businesses thrive with performance marketing? Ecommerce: Clear sale events support pay‑per‑sale models. Lead generation: You only pay for qualified prospects. Both: Requires defined conversion, accurate...
AI Writes. But It Doesn’t Think. There’s no denying it—AI tools like ChatGPT, Claude, and Gemini are changing how we create content. They’re fast. They’re scalable. They get you 80% of the way there. But here’s the catch: AI is the average. It’s trained on billions of data points...
Introduction: Every marketer wants more leads, but equally important is understanding what you’re paying to get those leads. Cost Per Lead (CPL) is a critical metric that quantifies how cost-effective your marketing campaigns are at generating new prospects. In simple terms, it’s the amount of money you spend to...
32 East 57th Street, 8th Floor
New York, NY 10022
USA
Phone 646.453.7550
250 Wincott Drive,
Toronto, ON M9R 4C8
Canada
Phone 416.815.8000