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The Appeal of Short-Form Content and Why You Can’t Stop Watching It

November 2, 2024 / by Marketing Team

With platforms like TikTok, Instagram Reels, and YouTube Shorts exploding in popularity, people are spending hours scrolling through bite-sized videos, unable to resist the urge for “just one more.” But what is it about these short videos that make them so engaging? Why do we gravitate towards this format,...

Understanding the Instagram Algorithm in 2024: A Complete Guide

October 23, 2024 / by Jana Legaspi

In 2024, Instagram remains one of the top social media platforms, and understanding how its algorithm works is essential for individuals and brands alike who want to grow their presence. The Instagram algorithm dictates what content appears on users’ feeds, Explore pages, and Stories, directly impacting your reach, engagement,...