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Discover the pros and cons of switching to an Instagram business account. Learn whether it’s the right move for your brand and how to decide.

The Pros and Cons of Switching to an Instagram Business Account

July 23, 2025 / by Jana Legaspi

Instagram is no longer just a photo-sharing platform — it has evolved into a powerful tool for personal branding, marketing, and sales. One of the decisions many users face when growing their presence on the app is whether to switch from a personal account to an Instagram business account....

8 Proven Ways to Gain More Followers on Instagram (Organically)

July 6, 2025 / by Marketing Team

Growing your Instagram following can feel like an uphill battle, especially if you’re trying to do it without paying for ads or bots. But the good news is: you can build a large, engaged audience organically — if you use the right strategies. Instagram’s algorithm rewards consistency, creativity, and...

The Future of Influencer Marketing: Will Micro-Influencers Dominate in 2025?

March 8, 2025 / by Jana Legaspi

The influencer marketing landscape is evolving rapidly. As brands shift away from mega-influencers with millions of followers, micro-influencers are emerging as the future of digital brand collaborations. With higher engagement rates, niche authority, and authentic connections, micro-influencers are poised to dominate influencer marketing in 2025. But why is this...

Is There Really a Best Time to Post on Instagram?

February 21, 2025 / by Jana Legaspi

On a platform as dynamic as Instagram, content creators, businesses, and casual users alike constantly seek ways to maximize their engagement. One of the most frequently asked questions is: “Is there really a best time to post on Instagram?” This query stems from the desire to capture the highest...

Instagram Sets Out to Trial Reels

February 17, 2025 / by Jana Legaspi

Instagram, ever at the forefront of social media innovation, is taking a significant leap with the trial of its new feature, Instagram Reels. As the platform seeks to adapt to the shifting preferences of its vast user base, Reels emerges as a promising tool that might redefine user engagement...