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Marketing in regulated industries like finance and healthcare requires more than creativity — it demands compliance. Here’s how to win trust.

Mastering Healthcare Digital Marketing in a Regulated World

June 2, 2025 / by Dave Burnett

One of the top questions I get when discussing SEO and paid media is: How do regulations impact digital marketing in industries like finance and healthcare? If you’ve ever run a campaign in either space, you already know:You can’t just say whatever you want. Strict rules and legal boundaries...

Wondering how SEO really works and when you'll see results? Learn the difference between on-page and off-page SEO, what Google looks for.

How SEO Really Works (and How Long It Takes to Show Results)

May 31, 2025 / by Dave Burnett

You’re doing SEO… but is it even working?If you’ve ever wondered whether all that keyword optimizing and backlink building is worth it, this is for you. If you’re anything like me, you’ve probably asked this at least once: “I’m doing SEO, but when will I actually see results?” It’s...

Discover how PR placements boost SEO performance. Learn how backlinks, trust signals can dramatically improve your Google rankings.

How PR Placements Can Be Leveraged for Better SEO Results

May 23, 2025 / by Dave Burnett

I’ve spent years helping brands scale through SEO and paid search. And one of the most overlooked opportunities I see is this: You’re sitting on a goldmine: your PR isn’t just press—it’s SEO fuel. If you’re investing in PR and not aligning it with your SEO strategy, you’re leaving...

Discover why more marketing won’t fix a bad offer—and learn the 5 smart steps to validate product-market fit before scaling your campaigns.

Why Great Marketing Can’t Save a Weak Offer (And What to Do Instead)

April 23, 2025 / by Dave Burnett

Why Most Startups Burn Through Their Ad Budget (And What to Do Instead) Let me be blunt: more marketing won’t fix a bad offer. I’ve seen it time and again—startups pour cash into paid search, SEO, and social ads hoping to generate traction, only to walk away with empty...

How to Run Google Ads That Convert?

April 21, 2025 / by Dave Burnett

Google Ads can be a powerful tool if used correctly– but how is it quietly draining your ad budget? I’ve seen it happen too often. Businesses invest hours designing a high-converting landing page. They finally launch their Google Ads campaign, watch the traffic roll in—and then, silence. No conversions....