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Discover how PR placements boost SEO performance. Learn how backlinks, trust signals can dramatically improve your Google rankings.

How PR Placements Can Be Leveraged for Better SEO Results

May 23, 2025 / by Dave Burnett

I’ve spent years helping brands scale through SEO and paid search. And one of the most overlooked opportunities I see is this: You’re sitting on a goldmine: your PR isn’t just press—it’s SEO fuel. If you’re investing in PR and not aligning it with your SEO strategy, you’re leaving...

Discover why more marketing won’t fix a bad offer—and learn the 5 smart steps to validate product-market fit before scaling your campaigns.

Why Great Marketing Can’t Save a Weak Offer (And What to Do Instead)

April 23, 2025 / by Dave Burnett

Why Most Startups Burn Through Their Ad Budget (And What to Do Instead) Let me be blunt: more marketing won’t fix a bad offer. I’ve seen it time and again—startups pour cash into paid search, SEO, and social ads hoping to generate traction, only to walk away with empty...

How to Run Google Ads That Convert?

April 21, 2025 / by Dave Burnett

Google Ads can be a powerful tool if used correctly– but how is it quietly draining your ad budget? I’ve seen it happen too often. Businesses invest hours designing a high-converting landing page. They finally launch their Google Ads campaign, watch the traffic roll in—and then, silence. No conversions....

How to Conduct Keyword Research on ChatGPT (Step-by-Step Guide)

April 15, 2025 / by Dave Burnett

Keyword research is the cornerstone of any effective SEO strategy. It tells you what your audience is searching for, helps you discover new content ideas, and allows you to optimize pages for better visibility. While traditional tools like SEMrush, Ahrefs, or Google Keyword Planner remain powerful, ChatGPT can serve...

5 Best Content Creation Tools to Boost Your Marketing in 2025

April 14, 2025 / by Jana Legaspi

Content creation is no longer just about writing a blog or posting a photo. In 2025, successful content marketing means combining visuals, videos, written copy, and interactive experiences across multiple platforms. To keep up, creators, marketers, and brands rely on content creation tools to streamline their process and deliver...