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32 East 57th Street, 8th Floor
New York, NY 10022
USA
Phone 646.453.7550
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Toronto, ON M9R 4C8
Canada
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Instagram has become more than just a photo-sharing app. Today, it’s one of the most powerful platforms for building a brand, connecting with your audience, and even driving sales. But with over 2 billion monthly active users, standing out is harder than ever. That’s where artificial intelligence (AI) comes...
The world of digital marketing is a constantly shifting landscape. Staying ahead of the curve requires more than just understanding the basics; it demands embracing new technologies. A pivotal force in this evolution is Artificial Intelligence (AI). For modern marketers, AI is no longer a futuristic concept—it’s an indispensable...
Getting Noticed by AI: A Simple PR Guide Why AI Search Matters AI-powered search tools—like ChatGPT, Perplexity, or Claude—are becoming the first place people look for answers. If your brand shows up there, you stand out. That means more awareness, more trust, and more customers. One of the ways...
Introduction: Why This Distinction Matters In marketing, two terms are often used interchangeably—but they shouldn’t be. Brand equity and brand awareness are not the same. While both influence how customers perceive your brand, they serve different purposes and drive different results. If you’re trying to build a recognizable and...
By Dave Burnett, Digital Marketing Expert at AOKMarketing.com • Last updated: July 25, 2025 5 Steps to Make Your Ads Unstoppable (and Profitable) Want to know why some ads outperform others—using the same copy, same budget, and same targeting?It all comes down to one thing: brand awareness. A trusted...
32 East 57th Street, 8th Floor
New York, NY 10022
USA
Phone 646.453.7550
250 Wincott Drive,
Toronto, ON M9R 4C8
Canada
Phone 416.815.8000