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5 Steps to Make Your Ads Unstoppable (and Profitable)

July 25, 2025 / by Dave Burnett

By Dave Burnett, Digital Marketing Expert at AOKMarketing.com • Last updated: July 25, 2025 5 Steps to Make Your Ads Unstoppable (and Profitable) Want to know why some ads outperform others—using the same copy, same budget, and same targeting? It all comes down to one thing: brand awareness. A...

The 8 Goals to Consider When Creating a Digital Marketing Strategy

June 26, 2025 / by Jana Legaspi

A well-defined digital marketing strategy requires purposeful goals to direct efforts and measure success. But what should those goals be? This article explores the 8 essential goals you must consider when creating a strategy that resonates with audiences, drives growth, and wins in search engine rankings. 1. Build Brand...

Heatmap overlay on a Microsoft Clarity landing page showing click distribution with red hotspots on navigation, call-to-action buttons, and consent banner.

Boost Conversions: The Ultimate Marketer’s Guide to Website Heatmaps, Session Recordings & Clickstream Analysis (2025)

June 12, 2025 / by Dave Burnett

Introduction In the world of digital marketing, understanding user behavior is key to optimizing engagement and conversion. Traditional analytics (like page views and bounce rates) only tell part of the story. Modern marketers are increasingly turning to website heatmaps, session recordings, and clickstream analysis to gain deeper insights into...

Infographic illustrating Return on Investment (ROI) metrics, formula, benchmarks, and strategies to maximize marketing ROI

Return on Investment (ROI): Ensuring Your Marketing Pays Off

May 8, 2025 / by Marketing Team

Introduction: Return on Investment (ROI) is the ultimate bottom-line metric that asks, “For every dollar we put into our marketing, how many dollars do we get back?” In the end, the success of marketing isn’t just about clicks or leads – it’s about generating revenue and profit that exceed...

Discover why more marketing won’t fix a bad offer—and learn the 5 smart steps to validate product-market fit before scaling your campaigns.

Why Great Marketing Can’t Save a Weak Offer (And What to Do Instead)

April 23, 2025 / by Dave Burnett

Why Most Startups Burn Through Their Ad Budget (And What to Do Instead) Let me be blunt: more marketing won’t fix a bad offer. I’ve seen it time and again—startups pour cash into paid search, SEO, and social ads hoping to generate traction, only to walk away with empty...