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The Rise of Multichannel Marketing

February 23, 2025 / by Marketing Team

Gone are the days of focusing on a single content channel. Brands must now distribute content across websites, email newsletters, social media platforms, video channels, and even interactive experiences like webinars or virtual events. Each platform requires a tailored approach, increasing the need for ongoing content production. Consumers expect...

Content Creation: A Marathon With No Finish Line

February 22, 2025 / by Marketing Team

The Endless Race of Content Creation The days of “publish once, sit back, and relax” are a distant memory. Today, brands must maintain a constant state of readiness. Whether it’s launching a last-minute promotion, building landing pages for a new product, or updating visuals to align with emerging trends,...

Facebook Now Deletes Live Videos After 30 Days: What This Means for Users and Brands

February 19, 2025 / by Jana Legaspi

In a significant shift in content management strategy, Facebook has announced that it will now automatically delete live videos 30 days after they are broadcasted. This change marks a pivotal turn in how content is preserved and utilized on the platform, impacting both casual users and professional content creators,...

What Is Social Currency?

January 31, 2025 / by Jana Legaspi

In digital marketing, social currency has become increasingly pertinent. But what exactly does this term mean, and why is it crucial for both individuals and brands in the digital age? This article explores the intricacies of this concept, its components, and how it can enhance personal and business relationships,...

Unlock the full potential of Instagram Highlights to boost your business's visibility and engagement with our expert guide.

Leveraging Instagram Highlights for Businesses

December 13, 2024 / by Marketing Team

Instagram Highlights are more important for businesses than you think! It remains a powerful tool to enhance visibility and engagement. As of 2025, Instagram Highlights not only help preserve the best Stories but also strategically showcase products, services, and brand ethos to new and existing followers. This comprehensive guide...