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2024 Guide: Essential Customer Retention Metrics – Improve Loyalty & Drive Growth

February 3, 2024 / by Marketing Team

In today’s highly competitive marketplace, acquiring new customers is often seen as a significant achievement for businesses. However, the true victory lies not just in attracting customers but in retaining them over the long haul. As we approach 2024, focusing on the right customer retention metrics is an imperative...

The Essential Framework of Content Marketing: Exploring Its Fundamental Components

January 29, 2024 / by Rehj

Content marketing – it’s everywhere you look. Articles, videos, podcasts, infographics – you name it, the internet’s overflowing with it.  But amidst this endless buffet, how do you ensure your offering isn’t just another bland side dish? How do you whip up something truly delicious that leaves your audience...