USA
32 East 57th Street, 8th Floor
New York, NY 10022
USA
Phone 646.453.7550
CANADA
250 Wincott Drive,
Toronto, ON M9R 4C8
Canada
Phone 416.815.8000
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Every great strategy starts with the customer you choose. On a recent call, a women-led commercial real estate firm told us they wanted to grow beyond referrals. Before we touched a line of copy, we defined their Ideal Customer Profiles—plural. One ICP was a master-broker partner. Another was the...
By Dave Burnett, Digital Marketing Expert at AOKMarketing.com • Last updated: July 24, 2025 What is total addressable market (TAM)? Key Takeaways: You need to know your total market size before scaling marketing spend. If your current market isn’t fully captured, expanding may reduce ROI. Total addressable market (TAM)...
Effective digital marketing is a crucial factor in 2024. Companies across industries are investing heavily in building a robust online presence to reach more customers, drive conversions, and generate revenue. However, not all digital marketing strategies are equally successful. In fact, many businesses make critical mistakes that can significantly...
Follower count has long been seen as the ultimate marker of success. Brands and influencers alike have obsessed over growing their follower base, assuming that more followers equal more influence, sales, and visibility. However, as digital marketing continues to evolve, there is an increasing realization that engagement rate is...
As businesses try to adapt to the complexities of reaching their target audience, they are often faced with a critical decision: should they invest in digital marketing or stick with traditional marketing methods? Both strategies offer distinct advantages and can play a vital role in your marketing mix. In...
32 East 57th Street, 8th Floor
New York, NY 10022
USA
Phone 646.453.7550
250 Wincott Drive,
Toronto, ON M9R 4C8
Canada
Phone 416.815.8000