SUBSCRIBE TO OUR BLOG


Technical layer showing crawlability, schema, and structured signals for AI search

Technical Layer: Get Found by ChatGPT

March 3, 2026 / by Dave Burnett

Start with the uncomfortable truth You can’t “optimize your way into” ChatGPT if you’re blocking access. When ChatGPT uses search, it’s still retrieving pages from the web. If your content isn’t fetchable, it can’t be quoted, cited, or linked. Know the bots: OAI-SearchBot vs GPTBot vs ChatGPT-User OpenAI documents...

An image of the Google Entity Panel in ChatGPT showing alongside the generated prompt result

ChatGPT Entity Panel

January 1, 2026 / by Dave Burnett

ChatGPT Entity Panel – Do you own an AI-resolved entity? Updated January 1, 2026 It’s 2026, and there is no better way to ring in the new year than to discover new features in your tech. ChatGPT 5.2 has just shown me some new results.  Check out the right...