Brand Voice

Purpose

Create voice instructions grounded in real writing, not generic adjectives.

You'll create: Brand Voice with traits, patterns, do/don’t rules, preferred/prohibited phrases, before/after rewrite, and a 150-250-word AI Voice Instruction Block.

Ingredients

Bring these approved artifacts into the same AI thread:

Artifact 1 - Entity Identity

Three to five representative writing samples; words/phrases you naturally use; words, claims, clichés or tones to avoid; desired formality, directness, warmth and technical detail; audience expectations.

Working instruction

Continue in the same AI thread you used for earlier recipes. Paste only the prompt below. If you are arriving mid-sequence, open Start Here (Step 1) first, then reintroduce your saved approved outputs before running this prompt.

Full prompt

Copyable prompt

Create a BRAND VOICE CARD using the writing samples and approved context in this thread. First, analyze evidence from the samples. Then return: 1. Voice in one sentence 2. Five defining traits, each with evidence from the samples 3. Sentence rhythm, paragraph length, vocabulary and point-of-view patterns 4. How the voice explains complex ideas 5. How the voice handles confidence, proof, uncertainty and calls to action 6. DO rules with short examples 7. DON'T rules with short examples, including common “AI-sounding” habits to remove 8. Preferred and prohibited phrases 9. A 150-250 word AI VOICE INSTRUCTION BLOCK that can be reused in future prompts 10. One short before/after rewrite that demonstrates the voice 11. Gaps or contradictions to verify Do not copy distinctive passages from the samples. Describe patterns and produce fresh examples. Ask me to rate the output from 1-10 and revise it until it sounds like us/me.

If Copy Prompt fails, select the text in the panel above and copy manually.

Review checkpoint

Before you approve, check:

Voice traits are grounded in sample evidence, not generic adjectives.
DO and DON'T rules include short examples.
AI Voice Instruction Block is reusable and on-voice.
Partner test: what sounds right, and what sounds artificial?

Evidence labels (use exactly):

VERIFIED FACT INTERNAL ASSUMPTION MODEL HYPOTHESIS UNKNOWN

An 8/10 draft is a checkpoint for continuing, not approval to publish unsupported claims.

Approve and save

Save as: Artifact 2 - Brand Voice

After you approve the output, save the full approved text outside this website (your notes, workbook tracker or shared drive). Clicking the button below does not approve or verify anything. It only copies the instruction to paste into your AI thread if you want a clean approval record.

Approve Artifact 2 - Brand Voice as the working set for this entity. Confirm the AI Voice Instruction Block is approved for reuse. Save the approved output as "Artifact 2 - Brand Voice" and do not silently overwrite it in later steps. Protect approved items unless I explicitly ask to revise them.