The AI Visibility Recipe
Workshop Resources
Be Known. Be Understood. Be Recommended.
Practical prompts and worksheets from Dave Burnett's AI visibility workshops. Build identity, voice, ICP, priority questions, proof and publishing plan through a connected series of exercises. Follow along in a workshop or work at your own pace.
How to use
Choose one entity. Stay in one AI thread. Review, approve and save each output.
Each approved output becomes an ingredient in the next exercise. AI proposes structure and language; you decide what is accurate, supported and ready to use.
What to Have Ready
- Entity information (official names, website or public profile)
- Writing samples that sound like the entity
- Customer evidence you can share
- Public proof (case studies, reviews, credentials)
- Approved descriptions already in use
- One desired business outcome for this recipe run
Recipes
Be Known
1
Entity Identity Card
Make the entity unmistakably identified across public profiles and AI answers.
You'll create: Full identity card with ~25, 75 and 150-word descriptions, offerings and disambiguation notes.
Open Recipe2
Brand Voice Card
Capture how the entity sounds in writing so later outputs stay on-voice.
You'll create: Voice traits, do/don't rules, preferred phrases and a reusable AI Voice Instruction Block.
Open Recipe3
Evidence-Aware Ideal Customer Profile
Define one priority audience segment with situations, needs and evidence.
You'll create: An Ideal Customer Profile with Evidence Register and ten research questions.
Open RecipeBe Understood
4
Money Questions
Identify the questions where being named in an AI answer would matter to your business or organization.
You'll create: 20 candidate questions, a prioritized top 10 and three questions to work on first.
Open Recipe5
Proof Point & Source Map
Attach owners, sources and freshness to every claim that will support an answer.
You'll create: A ten-column proof and source map plus five highest-priority evidence gaps.
Open Recipe6
Brand Factbook & AI-Friendly Pitch
Assemble approved facts, restricted claims and pitches written in Brand Voice.
You'll create: Brand Factbook outline plus 30-second, 75-word and 150-word pitches.
Open RecipeBe Recommended
7
AI Answer-Page Brief
Brief one priority answer page that answers the question before promoting the entity.
You'll create: Full answer-page brief with direct answer, outline, evidence and publication checklist.
Open Recipe8
30-Day GEO/AEO Sprint
Turn approved artifacts into a four-week plan with owners, dates and a retest commitment.
You'll create: 30-Day Sprint plan, Final Recipe Review and Team Handoff.
Open RecipeHelp
Where should I start?
Start with Recipe 0, then follow the sequence. Recipe 0 sets working rules and the Artifact Register before you generate business artifacts.
Can I jump to a later recipe?
Yes, but provide the earlier approved inputs that recipe requires. Later prompts expect named artifacts from earlier steps.
What happens when I lose my AI thread?
Reintroduce your saved, approved outputs. Do not ask the model to recreate missing facts.
Does this website save my answers?
No. Work in your chosen approved AI tool and save your outputs separately. Copy buttons only copy prompt or approval text from this page.