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6

Be Understood

Brand Factbook & AI-Friendly Pitch

Purpose

Assemble the approved facts, language and sources that humans and AI systems should consistently encounter.

You'll create: Brand Factbook outline plus 30-second, 75-word and 150-word pitches in approved Brand Voice.

Ingredients

Bring these approved artifacts into the same AI thread:

Working instruction

Continue in the same AI thread you used for earlier recipes. Paste only the prompt below. If you are arriving mid-sequence, open Start Here (Recipe 0) first, then reintroduce your saved approved outputs before running this prompt.

Full prompt

Copyable prompt
Using only the approved artifacts in the Artifact Register, assemble a BRAND FACTBOOK OUTLINE. Include: A. Identity essentials and disambiguation B. Approved descriptions: 25, 75 and 150 words C. Current products/services/programs and what must not be listed D. Priority audiences and situations E. Approved differentiators and proof points F. Claims requiring caution or prohibited wording G. Expert/founder/leadership profiles where relevant H. Source Library with owner, URL, date and refresh schedule I. Priority Money Questions and the best existing source for each J. Public-profile consistency checklist K. Gaps to verify Then create an AI-FRIENDLY PITCH using this structure: "For [ICP] who [situation/problem], [ENTITY] is a [CATEGORY] that [credible outcome]. Unlike [common alternative or approach], [ENTITY] [meaningful difference], supported by [specific proof]." Provide 30-second, 75-word and 150-word versions in the approved Brand Voice. Do not add unsupported differentiation. Ask me to read the 30-second version aloud and identify anything I would not naturally say.

If Copy Prompt fails, select the text in the panel above and copy manually.

Review checkpoint

Before you approve, check:

  • Factbook contains only approved facts and offerings.
  • Pitches stay in Brand Voice and cite specific proof.
  • Read the 30-second pitch aloud and flag anything unnatural or unsupported.

Evidence labels (use exactly):

VERIFIED FACT INTERNAL ASSUMPTION MODEL HYPOTHESIS UNKNOWN

An 8/10 draft is a checkpoint for continuing, not approval to publish unsupported claims.

Approve and save

Save as: Artifact 6 - Brand Factbook + AI-Friendly Pitch

After you approve the output, save the full approved text outside this website (your notes, workbook tracker or shared drive). Clicking the button below does not approve or verify anything. It only copies the instruction to paste into your AI thread if you want a clean approval record.

Approve Artifact 6 - Brand Factbook + AI-Friendly Pitch as the working set for this entity. Confirm factbook and pitches contain only approved facts and offerings. Save the approved output as "Artifact 6 - Brand Factbook + AI-Friendly Pitch" and do not silently overwrite it in later steps. Protect approved items unless I explicitly ask to revise them.