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Tracking Content Marketing ROI

October 24, 2014 / by Khalid Essam

How do you figure out the exact return-on-investment of your content? Content marketing is a discipline where art meets science.  Reporting successes is a lot like telling a story… with proven facts and figures. In order to make it accurate, it’s imperative that you develop a solid measurement strategy...

Social Media: Smart Science Behind The Words – Cheat Sheet

October 23, 2014 / by Khalid Essam

Do you know there is really a science to making shareable content or post? Actually there is science behind the words which attract users to follow, like, retweet and comment on your post. It is interesting to know that creating shareable post or content is a scientific process and follows...

Effective Content Marketing Email Strategies

October 19, 2014 / by Khalid Essam

  With 191.4 billion emails flying into global inboxes daily, grabbing your customer’s attention with an email can feel like a shot in the dark. One of the most effective strategies emerging in internet marketing is to use content marketing for your newsletters. And today’s infographic will show you...

Your 2014 Digital Marketing Road-Map

October 15, 2014 / by Khalid Essam

Your 2014 Digital Marketing Road-Map Are you planning to leverage mobile, social and search for your marketing campaign? Do you have a road map for your digital marketing journey? Properly marketing business in the digital realm can seem overwhelming, but it isn’t as hard as you think. Here’s an infographic...

Social Media Scorecard

October 12, 2014 / by Khalid Essam

Social Media Scorecard Which social media sites have the best targeting tools? Which ones are the best for campaign performance? In a poll of 171 UK marketers and asked them to mark each site out of 10 in three key areas: campaign planning, execution and optimization. The scorecard provides...