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Meta Spark Will Close in 60 Days—Here’s What You Need to Know

November 14, 2024 / by Jana Legaspi

Mark your calendars! Starting January 14, 2025, Meta Spark, the augmented reality (AR) platform, will officially close. Creators will no longer be able to log into Meta Spark tools, edit, or access their existing effects. While previously created content that used Meta Spark effects will stay intact on Facebook...

Google Ads Customer Match Policy Update

November 12, 2024 / by Jana Legaspi

Google recently announced an update to its Customer Match policy that will impact advertisers starting January 13, 2025. This change reflects Google’s commitment to enhancing user experience by tightening its policies around first-party data use. In particular, advertisers found repeatedly misusing Customer Match may face temporary or even permanent...

Unlock the full potential of Instagram Highlights to boost your business's visibility and engagement with our expert guide.

Instagram Ranking Explained

November 7, 2024 / by Jana Legaspi

Understanding how Instagram ranks content is essential for brands, influencers, and users looking to maximize their reach and engagement. Recently, Instagram has shed more light on the algorithm’s workings, explaining how ranking functions across the Feed, Stories, Reels, and Explore pages. This insight is particularly valuable in 2025, as...

The Main Difference Between Uploading on Instagram Reels vs. TikTok

November 4, 2024 / by Jana Legaspi

With the popularity of short-form video content, two main platforms have become powerhouses for creators and businesses alike: Instagram Reels and TikTok. While both allow for engaging, bite-sized videos, they each come with unique features, audiences, and algorithms. Understanding the differences between Instagram Reels and TikTok can help you...

5 Social Media Trends That Defined 2024

October 27, 2024 / by Jana Legaspi

2024 has been a transformative year for social media. Platforms are evolving, users are changing how they engage, and brands are finding new ways to connect with their audiences. With advancements in AI, a heightened focus on data privacy, and innovative content formats, 2024’s social media landscape offers valuable...