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Unlock the Power of Triggered Email Campaigns: 9 Types and How to Use Them

February 22, 2023 / by Jana Legaspi

Email marketing is one of the most useful ways to engage and convert customers. However, many marketers still need to start using triggered email campaigns, which can take your email marketing efforts to a new level. These types of emails have been proven to be incredibly effective in boosting...

9 Tips to Reduce Cart Abandonment Rate and Boost Your Ecommerce Business

February 21, 2023 / by Jana Legaspi

Shopping cart abandonment is a major issue in ecommerce today, costing businesses billions of dollars in lost revenue each year. The average cart abandonment rate for online stores is around 70%, which means that seven out of ten customers who add items to their shopping carts never complete the...

Understanding the Basics of an Online Marketing Plan

February 20, 2023 / by Jana Legaspi

As we all navigate the digital age, a well-crafted online marketing plan is essential for any business hoping to succeed. A successful online marketing strategy will help businesses reach their objectives and optimize their endeavors. A well-crafted plan allows companies to identify their target audience, craft tailored messages they...

Get a Jumpstart on Targeting Content in Google Ads: A Comprehensive Guide

February 2, 2023 / by Jana Legaspi

Beginning in March 2023, Google Ads is streamlining how advertisers reach their target audience by consolidating all content targeting into a single “Content” page. This will make managing your campaign objectives simpler and more efficient than ever before as you can easily adjust your messaging to capture the attention...

5 Goals For Every AdWords Campaign

January 20, 2023 / by Jana Legaspi

Google Ads is a robust tool to help you reach your target audience and achieve your marketing goals.  However, before you launch a campaign, it’s important to set some clear goals.  What do you want to achieve with your campaign? Do you want to generate leads, drive traffic to...