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How Instagram Changed Our World

June 28, 2025 / by Jana Legaspi

When Instagram launched as a quirky photo-sharing app in October 2010, few predicted it would become a cultural operating system for more than a billion people. Fifteen years later, the platform influences how we speak, shop, protest, and perceive ourselves. Below is a comprehensive look at eight major arenas...

The 8 Goals to Consider When Creating a Digital Marketing Strategy

June 26, 2025 / by Jana Legaspi

A well-defined digital marketing strategy requires purposeful goals to direct efforts and measure success. But what should those goals be? This article explores the 8 essential goals you must consider when creating a strategy that resonates with audiences, drives growth, and wins in search engine rankings. 1. Build Brand...

Canva Launches Canva Sheets: Reinventing Spreadsheets

May 14, 2025 / by Jana Legaspi

Canva, the global leader in visual communication, has once again redefined the way we work, create, and collaborate. In its latest innovation, Canva introduced Canva Sheets, a powerful addition to its Visual Suite 2.0, designed to revolutionize the traditional spreadsheet experience. Seamlessly blending the functionality of spreadsheets with Canva’s...

What Is User-Generated Content? A Complete Guide for 2025

April 17, 2025 / by Jana Legaspi

In an age where consumers trust each other more than they trust brands, user-generated content (UGC) has become one of the most powerful tools in digital marketing. But what exactly is user-generated content—and why does it matter? In this article, we’ll break down what UGC is, why it works,...

5 Best Content Creation Tools to Boost Your Marketing in 2025

April 14, 2025 / by Jana Legaspi

Content creation is no longer just about writing a blog or posting a photo. In 2025, successful content marketing means combining visuals, videos, written copy, and interactive experiences across multiple platforms. To keep up, creators, marketers, and brands rely on content creation tools to streamline their process and deliver...