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Discover the pros and cons of switching to an Instagram business account. Learn whether it’s the right move for your brand and how to decide.

The Pros and Cons of Switching to an Instagram Business Account

July 23, 2025 / by Jana Legaspi

Instagram is no longer just a photo-sharing platform — it has evolved into a powerful tool for personal branding, marketing, and sales. One of the decisions many users face when growing their presence on the app is whether to switch from a personal account to an Instagram business account....

Why Posting Too Many Stories at Once Can Hurt Your Reach

July 8, 2025 / by Jana Legaspi

Instagram Stories are a powerful way to connect with your audience, share behind-the-scenes moments, and stay top-of-mind. But while Stories are designed to disappear after 24 hours, how you post them can have a lasting impact on your reach and engagement. Many creators and brands make the mistake of...

What Is the Instagram One Story Theory?

July 7, 2025 / by Jana Legaspi

Instagram remains one of the most powerful platforms for creators, brands, and businesses to connect with audiences. But with constant algorithm changes and increased competition, getting your content seen has become a challenge. Enter the Instagram One Story Theory — a strategy suggesting that posting just one Story at...

How Instagram Changed Our World

June 28, 2025 / by Jana Legaspi

When Instagram launched as a quirky photo-sharing app in October 2010, few predicted it would become a cultural operating system for more than a billion people. Fifteen years later, the platform influences how we speak, shop, protest, and perceive ourselves. Below is a comprehensive look at eight major arenas...

The 8 Goals to Consider When Creating a Digital Marketing Strategy

June 26, 2025 / by Jana Legaspi

A well-defined digital marketing strategy requires purposeful goals to direct efforts and measure success. But what should those goals be? This article explores the 8 essential goals you must consider when creating a strategy that resonates with audiences, drives growth, and wins in search engine rankings. 1. Build Brand...