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Top 40 Social Selling Marketers

October 30, 2014 / by Dave Burnett

These days, the million dollar social sales question is no longer “if” or “when” but “how” to incorporate social into your revenue generation strategy. A case in point: KiteDesk published a list of the Top 30 Social Sales Influencers to allow those who follow #socsales to quickly identify and...

The Surprising Effects of Content Shock

October 29, 2014 / by Dave Burnett

Content shock is a term that has been thrown around a lot lately. Some say content marketing as a model may fall apart just because of sheer saturation of content. Others call content shock a myth, since content grows and is created based on changing times. All opinions aside,...

How to Build a Social Media Marketing Funnel

/ by Dave Burnett

Want to know, how to build a social media marketing funnel? And how to use it to turn your existing customers into great advocates and sales people? The below infographic from Quicksprout presents a simple approach on how to generate sales through social media by choosing the best platforms...

Influencing Consumers through Competitions

October 28, 2014 / by Dave Burnett

Competitions have long been a popular method of marketing a brand, whether online or through traditional channels. However, social media marketers’ views differ on the value of running these promotions. Social media competitions often involve people ‘Liking’ or ‘following’ a brand for their entry to be qualified, which increases...

Social Media Trends

October 27, 2014 / by Dave Burnett

From small organizations to large companies, almost every business has a social media presence. They post to Twitter and Google+, share photos on Instagram and Pinterest, maintain their Facebook and LinkedIn pages, and upload videos onto Vine and YouTube. So how to deploy winning social media marketing campaigns? And...