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The Surprising Effects of Content Shock

October 29, 2014 / by Dave Burnett

Content shock is a term that has been thrown around a lot lately. Some say content marketing as a model may fall apart just because of sheer saturation of content. Others call content shock a myth, since content grows and is created based on changing times. All opinions aside,...

How to Build a Social Media Marketing Funnel

/ by Dave Burnett

Want to know, how to build a social media marketing funnel? And how to use it to turn your existing customers into great advocates and sales people? The below infographic from Quicksprout presents a simple approach on how to generate sales through social media by choosing the best platforms...

Influencing Consumers through Competitions

October 28, 2014 / by Dave Burnett

Competitions have long been a popular method of marketing a brand, whether online or through traditional channels. However, social media marketers’ views differ on the value of running these promotions. Social media competitions often involve people ‘Liking’ or ‘following’ a brand for their entry to be qualified, which increases...

Social Media Trends

October 27, 2014 / by Dave Burnett

From small organizations to large companies, almost every business has a social media presence. They post to Twitter and Google+, share photos on Instagram and Pinterest, maintain their Facebook and LinkedIn pages, and upload videos onto Vine and YouTube. So how to deploy winning social media marketing campaigns? And...

Brand Mentions In Tweets- A Good Thing?

October 25, 2014 / by Dave Burnett

Branding Tweets   Twitter and Thearf conducted a study to learn how exposure to brand mentions in tweets impacts the actions of consumers. They found that: Over half of Twitter users reported that they have taken action after seeing brand mentions in Tweets (54%). These consumers take action on...