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Line chart showing how the number of comments on YouTube videos drops from about 5,000 at rank 1 to around 2,000–3,000 by rank 20.

Video SEO on YouTube: The Comprehensive 2025 Guide

June 1, 2025 / by Dave Burnett

Overview: Video SEO vs. Traditional SEO Video SEO focuses on optimizing video content so it ranks well in search engines and on video platforms. This differs from traditional SEO, which is centered on text-based content (web pages, blogs). In traditional SEO, algorithms emphasize factors like keywords in text, backlinks,...

Think your rankings are real? They might not be. Learn how to spot the signs of artificially inflated SEO and what to do about it.

What Are the Signs Your Site’s Rankings Are Artificially Inflated?

/ by Dave Burnett

Over the past 20 years, I’ve worked with hundreds of companies—some dominating page one and driving conversions like crazy, others wondering why their “great rankings” weren’t moving the needle. One of the most overlooked issues I’ve seen is artificially inflated SEO rankings—vanity metrics that look good but fall apart...

Split-color infographic showing “What your customers want” on an orange background with customer and heart icons, and “What your business does well” on a teal background with gear and thumbs-up icons.

Developing a Powerful Unique Selling Proposition (USP): A Comprehensive Guide

May 31, 2025 / by Dave Burnett

What is a USP and Why It Matters Definition: A Unique Selling Proposition (USP) is a clear, focused statement that defines the single most compelling benefit your business offers, setting you apart from competitors. In essence, it answers the customer’s question: “What makes you different from all the rest?”...

Wondering how SEO really works and when you'll see results? Learn the difference between on-page and off-page SEO, what Google looks for.

How SEO Really Works (and How Long It Takes to Show Results)

/ by Dave Burnett

You’re doing SEO… but is it even working?If you’ve ever wondered whether all that keyword optimizing and backlink building is worth it, this is for you. If you’re anything like me, you’ve probably asked this at least once: “I’m doing SEO, but when will I actually see results?” It’s...

Learn how to measure campaign ROI for brick-and-mortar businesses using Google Local Campaigns and store visit tracking. Get actionable steps

4 Simple Steps to a Profitable Local Campaign

May 30, 2025 / by Dave Burnett

Did your last marketing campaign actually drive customers through your doors? Here’s how to find out. As someone who works closely with local businesses, I’ve seen too many store owners throw money at digital campaigns without knowing whether their investment is making a difference. Especially when you’re running a...