USA
32 East 57th Street, 8th Floor
New York, NY 10022
USA
Phone 646.453.7550
CANADA
250 Wincott Drive,
Toronto, ON M9R 4C8
Canada
Phone 416.815.8000
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Every great strategy starts with the customer you choose. On a recent call, a women-led commercial real estate firm told us they wanted to grow beyond referrals. Before we touched a line of copy, we defined their Ideal Customer Profiles—plural. One ICP was a master-broker partner. Another was the...
If you’ve ever felt like your business growth is random—or worse, stuck—it’s probably because you’re trying to fix everything at once. The truth is, not everything needs fixing. The fastest way to get clarity is by seeing your business through a simple but powerful lens: The Three Buckets—Acquisition, Delivery,...
How to Expand Your Local Search Footprint By Dave Burnett, Founder of AOKMarketing.com, PromotionalProducts.com; co‑founder of Achievers.com (acquired for $110 million in 2015). Last updated August 8, 2025. Quick Recap Claim and verify your Google Business Profile. Ensure consistency of your Name, Address, Phone across all directories. Add photos and complete every...
Getting Noticed by AI: A Simple PR Guide Why AI Search Matters AI-powered search tools—like ChatGPT, Perplexity, or Claude—are becoming the first place people look for answers. If your brand shows up there, you stand out. That means more awareness, more trust, and more customers. One of the ways...
By Dave Burnett, Digital Marketing Expert at AOKMarketing.com • Last updated: July 26, 2025 3 Steps to Take Advantage of a Market Downturn What caused the January–February 2025 slowdown? Quick Recap: Leadership change in the U.S. led to policy hesitation and business delays. Tariff uncertainty affected global supply chains...
32 East 57th Street, 8th Floor
New York, NY 10022
USA
Phone 646.453.7550
250 Wincott Drive,
Toronto, ON M9R 4C8
Canada
Phone 416.815.8000