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  • About the Author

    Dave Burnett

    I help people make more money online.

    Over the years I’ve had lots of fun working with thousands of brands and helping them distribute millions of promotional products and implement multinational rewards and incentive programs.

    Now I’m helping great marketers turn their products and services into sustainable online businesses.

    How can I help you?

    See author's posts

    • 3 Signals You Need to Change Google Ads Providers in 2025

    July 3, 2025 / by Dave Burnett

    3 Steps to Make Your Ads Budget Work Better By Dave Burnett, Digital Marketing Expert at AOKMarketing.com • Last updated: July 3, 2025 Key Takeaways Always Be Testing (ABT): Continually test ads, even during busy seasons, to gather actionable data. Apply the 70/20/10 Rule: Allocate 70% to proven campaigns,...

    Learn methods to acquire clients — cold outreach, warm outreach, free content, and paid ads. Build a measurable client acquisition process.

    The Client Acquisition Blueprint: 4 Simple Methods to Win More Customers

    July 2, 2025 / by Dave Burnett

    What does your client acquisition process look like? By Dave Burnett, Digital Marketing Expert at AOKMarketing.com • Last updated: July 2, 2025 What are the key takeaways about the client acquisition process? Four main methods: cold outreach, warm outreach, free content, and paid ads. Each method is measurable and...

    The Shocking Truth About Meta Ads Scams (And How to Protect Yourself)

    July 1, 2025 / by Dave Burnett

    Are scams common in the digital marketing space, especially with inquiries about Meta ads? By Dave Burnett, Digital Marketing Expert at AOKMarketing.com • Last updated: July 1, 2025 What are the key takeaways about scams in digital marketing? Scams are common in digital marketing, especially with Meta (Facebook and...

    Learn why your PR and press mentions may not appear on Google and discover simple steps to make them more visible in search results.

    Why Your PR Isn’t Showing Up on Google — and How to Fix It

    June 30, 2025 / by Dave Burnett

    By Dave Burnett, Digital Marketing Expert at AOKMarketing.com • Last updated: June 30, 2025 What are the key points about PR and Google Search? Some PR shows up in Google automatically if posted on trusted sites. Other PR helps SEO quietly through backlinks even if not visible. Turning it...

    Learn how PR and ad agencies work together to boost SEO, trust, and conversions through clear roles and collaboration.

    Let PR and Ad Agencies Do What They Do Best

    June 29, 2025 / by Dave Burnett

    How do partnerships between public relations agencies and advertising agencies work effectively? By Dave Burnett, Digital Marketing Expert at AOKMarketing.com • Last updated: June 29, 2025 What are the key takeaways about PR and advertising agency partnerships? Specialists focus on their expertise: PR agencies build authority and backlinks while...

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