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How to Expand Your Local Search Footprint By Dave Burnett, Founder of AOKMarketing.com, PromotionalProducts.com; co‑founder of Achievers.com (acquired for $110 million in 2015). Last updated August 8, 2025. Quick Recap Claim and verify your Google Business Profile. Ensure consistency of your Name, Address, Phone across all directories. Add photos and complete every...
Getting Noticed by AI: A Simple PR Guide Why AI Search Matters AI‑powered search tools—like ChatGPT, Perplexity, or Claude—are becoming the first place people look for answers. If your brand shows up there, you stand out. That means more awareness, more trust, and more customers. One of the ways...
By Dave Burnett, Digital Marketing Expert at AOKMarketing.com • Last updated: July 26, 2025 3 Steps to Take Advantage of a Market Downturn What caused the January–February 2025 slowdown? Quick Recap: Leadership change in the U.S. led to policy hesitation and business delays. Tariff uncertainty affected global supply chains...
By Dave Burnett, Digital Marketing Expert at AOKMarketing.com • Last updated: July 25, 2025 5 Steps to Make Your Ads Unstoppable (and Profitable) Want to know why some ads outperform others—using the same copy, same budget, and same targeting? It all comes down to one thing: brand awareness. A...
By Dave Burnett, Digital Marketing Expert at AOKMarketing.com • Last updated: July 24, 2025 What is total addressable market (TAM)? Key Takeaways: You need to know your total market size before scaling marketing spend. If your current market isn’t fully captured, expanding may reduce ROI. Total addressable market (TAM)...
32 East 57th Street, 8th Floor
New York, NY 10022
USA
Phone 646.453.7550
250 Wincott Drive,
Toronto, ON M9R 4C8
Canada
Phone 416.815.8000