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How to Run Google Ads That Convert?

April 21, 2025 / by Dave Burnett

Google Ads can be a powerful tool if used correctly– but how is quietly draining your ad budget? I’ve seen it happen too often. Businesses invest hours designing a high-converting landing page. They finally launch their Google Ads campaign, watch the traffic roll in—and then, silence. No conversions. No...

How to Conduct Keyword Research on ChatGPT (Step-by-Step Guide)

April 15, 2025 / by Dave Burnett

Keyword research is the cornerstone of any effective SEO strategy. It tells you what your audience is searching for, helps you discover new content ideas, and allows you to optimize pages for better visibility. While traditional tools like SEMrush, Ahrefs, or Google Keyword Planner remain powerful, ChatGPT can serve...

Master LinkedIn in 2025: How to Build Authority and Generate B2B Leads

March 15, 2025 / by Dave Burnett

LinkedIn is no longer just a professional networking site—it has become a powerhouse for B2B marketing, lead generation, and thought leadership. As LinkedIn’s algorithm evolves and more professionals use it as a content-first platform, businesses need a strategic approach to stand out. This guide covers everything you need to...

Mastering Keyword Research in 2025

February 2, 2025 / by Dave Burnett

Keyword research is an essential aspect of a successful SEO strategy. As we delve into 2025, the landscape of SEO continues to shift with new algorithms, user behaviors, and technological advancements. Understanding and implementing effective keyword research strategies is crucial for anyone looking to enhance their online presence and...

How to Keep Up with SEO in the Midst of the Holiday Season?

December 19, 2024 / by Dave Burnett

The holiday season is both a golden opportunity and a competitive challenge for businesses aiming to capitalize on increased web traffic and sales. Success during this critical time depends significantly on how well you can optimize your website to stand out. Here are several proven SEO strategies to help...