I help people make more money online.
Over the years I’ve had lots of fun working with thousands of brands and helping them distribute millions of promotional products and implement multinational rewards and incentive programs.
Now I’m helping great marketers turn their products and services into sustainable online businesses.
How can I help you?
Overview: Video SEO vs. Traditional SEO Video SEO focuses on optimizing video content so it ranks well in search engines and on video platforms. This differs from traditional SEO, which is centered on text-based content (web pages, blogs). In traditional SEO, algorithms emphasize factors like keywords in text, backlinks,...
Over the past 20 years, I’ve worked with hundreds of companies—some dominating page one and driving conversions like crazy, others wondering why their “great rankings” weren’t moving the needle. One of the most overlooked issues I’ve seen is artificially inflated SEO rankings—vanity metrics that look good but fall apart...
What is a USP and Why It Matters Definition: A Unique Selling Proposition (USP) is a clear, focused statement that defines the single most compelling benefit your business offers, setting you apart from competitors. In essence, it answers the customer’s question: “What makes you different from all the rest?”...
You’re doing SEO… but is it even working?If you’ve ever wondered whether all that keyword optimizing and backlink building is worth it, this is for you. If you’re anything like me, you’ve probably asked this at least once: “I’m doing SEO, but when will I actually see results?” It’s...
Did your last marketing campaign actually drive customers through your doors? Here’s how to find out. As someone who works closely with local businesses, I’ve seen too many store owners throw money at digital campaigns without knowing whether their investment is making a difference. Especially when you’re running a...
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