USA
32 East 57th Street, 8th Floor
New York, NY 10022
USA
Phone 646.453.7550
CANADA
250 Wincott Drive,
Toronto, ON M9R 4C8
Canada
Phone 416.815.8000
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The future is here, and as much as I embrace new technology on a daily basis to help our clients market their businesses, it doesn’t detract from tech’s potential to be more than a little creepy at times. That’s the conclusion I gleaned from an odd encounter in my...
It just became more challenging to market or sell to prospective international customers. That’s because the European Commission’s General Data Protection Regulation (GDPR) came into effect, heaping onerous new data-management regulations on organizations of all sizes, from multinationals to SMEs—and everyone in between. Think of it as Canada’s Anti-Spam...
Who Else Wants to Pay Less for Leads? Generating More Leads with Customer Avatars Customer avatars or profiles are fictional representations of your ideal clients, and they’re essential marketing tools for anybody who wants to generate leads for less. Beyond that, avatars can also help you identify people who...
Rebranding a company can be one of the most fraught marketing exercises imaginable. Not only are you changing the look and feel (possibly even the name) of your organization, you’re repositioning it in an entirely different way. For an SME that lacks deep pockets to invest heavily in online...
Targeting Messaging for a More Personal Customer Experience One of the main purposes of the customer avatar is to determine what your ideal customer looks like so that you can keep that in mind when marketing to your leads, communicating with customers, and creating targeted messages. Along with helping...
32 East 57th Street, 8th Floor
New York, NY 10022
USA
Phone 646.453.7550
250 Wincott Drive,
Toronto, ON M9R 4C8
Canada
Phone 416.815.8000