SUBSCRIBE TO OUR BLOG

Marketing Team

The AOK Marketing Team is a diverse group of amazing individuals driven to help all of our clients succeed. Great people are everywhere, and we believe that people should control their workday, their work environment, and where they live. We have team members in 9 countries: United States, Canada, Egypt, Belgium, Ireland, Australia, India, Pakistan, and Hong Kong.
How can we help you?

See author's posts

Infographic illustrating Cost Per Lead (CPL) concepts, benchmarks, and optimization strategies to maximize lead-generation efficiency

Cost Per Lead (CPL): Maximizing Lead Generation Efficiency

May 6, 2025 / by Marketing Team

Introduction: Every marketer wants more leads, but equally important is understanding what you’re paying to get those leads. Cost Per Lead (CPL) is a critical metric that quantifies how cost-effective your marketing campaigns are at generating new prospects. In simple terms, it’s the amount of money you spend to...

Cost Per Acquisition (CPA): Optimizing the Cost of Gaining New Customers

May 5, 2025 / by Marketing Team

Introduction: After generating leads (often measured by CPL, as we discussed in the previous article), the next crucial step is turning those leads into customers. Cost Per Acquisition (CPA), also known as Cost Per Customer Acquisition or Customer Acquisition Cost (CAC), measures the cost to acquire a paying customer....

Think your rankings are real? They might not be. Learn how to spot the signs of artificially inflated SEO and what to do about it.

5 Proven Ways to Improve SEO Rankings and Boost Website Traffic in 2025

April 16, 2025 / by Marketing Team

If you’re looking to drive more organic traffic and rank higher on Google, mastering SEO is non-negotiable. With constant algorithm updates and evolving user behavior, your old tricks may no longer work in 2025. The good news? There are still tried-and-true strategies—updated for the times—that can move the needle...

Mastering the Art of Marketing: When to Use PR vs. Paid Ads

April 2, 2025 / by Marketing Team

Effective marketing strategies are crucial for any business looking to enhance visibility and drive sales. Public relations (PR) and paid advertising are two foundational strategies in the marketer’s toolkit, each serving distinct purposes in the broader marketing strategy. Dave Burnett, a seasoned marketing expert and founder of aokmarketing.com, promotionalproducts.com,...

Wondering if Google Ads or Facebook Ads is better for your business in 2025? Compare the platforms and find out which one fits your goals.

Google Ads vs Facebook Ads: Which One Should You Choose in 2025?

March 20, 2025 / by Marketing Team

Google Ads vs Facebook Ads: Which One Should You Choose in 2025? Choosing between Google Ads and Facebook Ads has always been one of the most common dilemmas for businesses investing in digital marketing. In 2025, both platforms have evolved dramatically—but they still serve different purposes and offer unique...