Case Study
How AOKMarketing.com Helped ASICentral.com Transform Member Services with White-Label PPC and SEO Solutions
TESTIMONIAL
“For the past two years, the team at AOK has been great partners. Their ongoing support has enabled a new line of business to grow from zero to millions of dollars in revenue.” — Sal De Spirito, Executive Director, Marketing, Advertising Specialty Institute
Introduction
ASICentral.com, a leading provider of tools and services for promotional product distributors and suppliers, sought to offer additional value to their membership by helping them grow their businesses online. Recognizing the increasing importance of digital marketing, ASI aimed to provide white-label PPC and SEO services that would enable distributors to promote their websites and attract more customers. However, lacking the internal expertise and resources for execution, ASI turned to AOKMarketing.com, a trusted partner with a proven track record in digital marketing and experience within the promotional products industry.
The Challenge
Before partnering with AOKMarketing.com, ASI faced several challenges:
Limited Resources: ASI had a strong sales team but lacked the execution capability for PPC and SEO services.
Member Needs: Many distributors, especially smaller ones, had little to no experience with digital marketing and needed affordable solutions to promote their businesses online.
Retention Goals: ASI wanted to provide unique, high-value services to retain members and help them succeed in an increasingly digital marketplace.
The Solution
AOKMarketing.com’s expertise in PPC and SEO, combined with their knowledge of the promotional products industry, made them the perfect partner. Together, ASI and AOK developed a straightforward, scalable plan:
Customized Service Packages: AOK created three package levels tailored to the varying needs and budgets of ASI’s distributors.
Sales Support: AOK assisted ASI’s sales reps by providing training and direct support during the sales process.
“Done for You” Execution: AOK managed all aspects of service delivery, from campaign setup to ongoing optimization, ensuring minimal effort was required from ASI.
Transparency: End users received a dashboard with real-time reporting, offering complete visibility into campaign performance and results.
RESULTS
The partnership between AOKMarketing.com and ASICentral.com delivered exceptional results:
Broad Adoption: Over 500 distributors signed up for the PPC and SEO services, benefiting from enhanced online visibility and lead generation.
Significant Revenue Growth: The initiative generated millions of dollars in recurring revenue for ASI, creating a substantial new income stream.
Increased Member Retention: Distributors who used the services were twice as likely to remain ASI members.
Empowered Members: Many distributors, previously unfamiliar with digital marketing, learned how to leverage online channels to grow their businesses.
CONCLUSION
Through their partnership with AOKMarketing.com, ASICentral.com successfully launched white-label PPC and SEO services that provided immense value to their members. This collaboration not only helped distributors grow their businesses online but also solidified ASI’s reputation as an industry leader offering innovative solutions. For AOK, the partnership demonstrated their expertise and ability to drive results in niche markets, reinforcing their position as a trusted provider of digital marketing services.
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