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Unlocking the Power of Scent Marketing: Enhancing Brand Positioning through Olfactory Experience

August 1, 2023 / by Jana Legaspi

Scent marketing, a subset of the multifaceted sensory marketing approach, aims directly at consumers’ olfactory sense to trigger distinctive memories and relationships. The methodology behind this practice orbits around carefully selecting and dispersing particular aromas in spaces directly tied to your brand’s presence. The ultimate intention behind scent marketing...

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