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Don’t Get Ghosted by Google: How to Stay Visible in Search Results

October 29, 2024 / by Marketing Team

Staying visible in Google’s search results is essential for success in digital marketing. When Google “ghosts” your website by lowering its visibility, it can spell trouble for traffic, leads, and ultimately, business growth. This guide will dive into why Google may drop a site from search results and offer...

Mastering Technical SEO: A Comprehensive Guide

August 15, 2024 / by Dave Burnett

Technical SEO is the backbone of any successful search engine optimization strategy. It encompasses the behind-the-scenes optimizations that make a website more easily crawlable, indexable, and rankable by search engines. While content and backlinks are crucial, technical SEO ensures that your website’s foundation is solid, allowing search engines to...

Technical SEO Trends: The Future of Search Optimization

August 13, 2024 / by Jana Legaspi

Search Engine Optimization (SEO) is constantly evolving, with new technologies and user behaviors shaping the way we approach digital marketing. As we look to the future, three key trends are emerging as game-changers in the world of technical SEO: voice search optimization, the integration of AI and machine learning,...

Technical SEO Auditing: Ensuring the Health of Your Website

August 8, 2024 / by Marketing Team

At the core of effective digital marketing lies technical search engine optimization (SEO) – the practice of ensuring a website’s technical foundation is optimized for search engine discoverability and user experience. Conducting regular technical SEO audits is one of the most crucial elements in this process, allowing website owners...

Learn how to enhance your website's SEO by creating SEO-friendly URLs, managing duplicate content with canonical tags

How URL Structure and Canonicalization Drive SEO Success

July 25, 2024 / by Marketing Team

URL structure play a crucial role in determining a website’s visibility and ranking. These often-overlooked aspects of web development can significantly impact how search engines crawl, index, and understand your site’s content. This article delves into the importance of creating SEO-friendly URLs, handling duplicate content with canonical tags, and...