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6 Simple Steps to a Kick-Ass Social Media Strategy

October 28, 2015 / by Dave Burnett

Social media is a leading instrument for marketing. As large companies have embraced social media by adopting its usage across all of its divisions, it was only a matter of time that small businesses realized the importance of social media in the marketing environment. It has indeed become...

Curated Social Media Wisdom

November 19, 2014 / by Khalid Essam

Ever wondered, what do top marketing experts know that the rest of us might not be so clear about? Here is an infographic that covers some of the highlights from New York Times best selling author Jay Baer’s ebook, in which he interviewed 27 top enterprise digital marketers about...

How to Become a LinkedIn Jedi

November 17, 2014 / by Khalid Essam

Are you wondering how to use LinkedIn to its fullest potential? LinkedIn is the top professional social media site that presents a world of networking opportunities. LinkedIn might be for professionals, but at its heart it is still a SOCIAL network, and it’s core value lies in the relationships...

Why Content Goes Viral

November 13, 2014 / by Dave Burnett

You’ve probably seen dozens of articles, claiming to explain what makes content go viral. But those claims are rarely baked up by data. We analyzed millions of content pieces over the past recent months and got a pretty good idea of what made them popular. Which formats were more...

How Mobile and Social Converge

November 11, 2014 / by Dave Burnett

Did you know that mobile users are more active on social media sites than their desktop counterparts, and re-visit more frequently? Indeed, 84 percent of the time 18-44 year-olds spend using their smartphones is on social networks, and huge percentages of traffic are now sent to websites around the...