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an illustrative infographic for Cost Per Acquisition (CPA): Optimizing the Cost of Gaining New Customers.

Cost Per Acquisition (CPA): Optimizing the Cost of Gaining New Customers

May 5, 2025 / by Marketing Team

Introduction: After generating leads (often measured by CPL, as we discussed in the previous article), the next crucial step is turning those leads into customers. Cost Per Acquisition (CPA), also known as Cost Per Customer Acquisition or Customer Acquisition Cost (CAC), measures the cost to acquire a paying customer....

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