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Digital illustration of a red-and-blue U-shaped magnet pulling in six colorful icons representing lead magnets—an open book, checklist, video call, coupon, Q&A quiz, and template—against an orange gradient background with subtle marketing graphics.

Lead Magnets: The Ultimate Guide to Attracting and Converting More Leads

May 30, 2025 / by Dave Burnett

What Are Lead Magnets (and Why They Matter) In digital marketing, lead magnets are free, valuable resources or offers that you give away in exchange for a visitor’s contact information (usually an email address). In other words, a lead magnet is a specific piece of content or incentive that...

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