What does your client acquisition process look like? By Dave Burnett, Digital Marketing Expert at AOKMarketing.com • Last updated: July 2, 2025 What are the key takeaways about the client acquisition process? Four main methods: cold outreach, warm outreach, free content, and paid ads. Each method is measurable and...
What Are Lead Magnets (and Why They Matter) In digital marketing, lead magnets are free, valuable resources or offers that you give away in exchange for a visitor’s contact information (usually an email address). In other words, a lead magnet is a specific piece of content or incentive that...
