In the race to gain influence on social media, many brands and individuals have fallen into the trap of buying fake followers. At first glance, it might seem like a quick way to inflate your follower count and boost your online credibility. After all, a high follower count can...
Follower count has long been seen as the ultimate marker of success. Brands and influencers alike have obsessed over growing their follower base, assuming that more followers equal more influence, sales, and visibility. However, as digital marketing continues to evolve, there is an increasing realization that engagement rate is...