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Maximize your pay per click advertising results on Google Ads by mastering keyword strategies. Learn about match types, keyword research.

PPC Advertising: Winning Clicks and Conversions

January 4, 2024 / by Jana Legaspi

Acquiring attention in the ever-changing digital landscape is an ongoing challenge. In order to command attention and cut through the clutter, Pay-Per-Click (PPC) advertising steps in as the lion’s roar. It is the energy source behind focused advertising, raising your company’s profile and drawing in the right clients like...

Designing Great Landing Pages: A Guide for Digital Marketers

January 3, 2024 / by Khalid Essam

Forget boring storefronts and clumsy click-athons. Landing pages are the hidden heroes of marketing, where potential customers take off as brand champions. They’re like the secret sauce that turns “meh” clicks into “YES!” conversions and fleeting interest into lasting love affairs with your brand. But designing a page that...

Top of Funnel

Mastering the Top of Funnel Strategy: Engaging Cold Traffic with Effective Awareness Campaigns

December 18, 2023 / by Dave Burnett

In the ever-evolving landscape of digital marketing, the concept of a marketing funnel serves as a foundational framework for guiding potential customers through the various stages of their journey, ultimately leading to a conversion. At the heart of this funnel lies the ‘top of funnel’—the first and perhaps most...

35 Innovative Call-to-Action Examples You Can’t Overlook

December 15, 2023 / by Dave Burnett

In our digitally driven marketplace, a meticulously crafted call-to-action (CTA) is not just a button or a line of text; it’s the linchpin of conversion rate optimization. As we delve into the world of digital marketing, it becomes clear that CTAs serve as the guiding hand moving potential customers...

Your 2014 Digital Marketing Road-Map

October 15, 2014 / by Khalid Essam

Your 2014 Digital Marketing Road-Map Are you planning to leverage mobile, social and search for your marketing campaign? Do you have a road map for your digital marketing journey? Properly marketing business in the digital realm can seem overwhelming, but it isn’t as hard as you think. Here’s an infographic...