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SEO for Ecommerce

October 14, 2022 / by Rehj

You’ve worked hard to create a fantastic e-commerce store, but you’re not getting the traffic you need to make sales.  It’s incredibly frustrating when you put so much effort into building a website, and no one ever sees it. You may wonder what’s wrong with your site or if...

Search Engine Optimization for Small Businesses

October 7, 2022 / by Rehj

You’ve heard that you need to be doing SEO, but you’re not sure where to start or what the benefits are.  It’s no secret that small businesses need to do SEO to stay competitive. Not only is it essential for your website to show up on search engine results...

Conversion Rate Optimization (CRO) – 10 Reasons Why You Need it

May 18, 2016 / by Dave Burnett

Conversion rate, i.e. the proportion of the visitors of your website who take your desired action (not necessarily make a purchase; rather anything from signing up for email newsletter or a blog update or downloading an app), has become a buzzword for marketers over the past few years. After...

What Is Bounce Rate and How You Can Improve It?

March 2, 2016 / by Dave Burnett

Your bounce rate shows the total number of people that left your website (across all the web pages). It is a metric which indicates the percentage of people who visit your site, but then immediately exit it without clicking anywhere else or visiting another page. However, what it actually...

Landing Page Optimization

How the Right Landing Page Can Turn Your Visitors into Buyers

February 15, 2016 / by Dave Burnett

  Conversion rate is one of the crucial metrics that businesses monitor and analyze to ensure the success of their marketing efforts as well as their overall profitability. Unfortunately, many fail to achieve the average 2-3% rate which renowned businesses flaunt, let alone surpass the 5% only a few...