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Discover the factors that determine how easy or hard it is to sell services to a business—based on size, solution, trust, effort, and risk.

5 Things You Need to Sell to More Customers

June 24, 2025 / by Dave Burnett

What Makes a Business Easier or Harder to Sell Services To? By Dave Burnett, Digital Marketing Expert at AOKMarketing.com • Last updated: June 24, 2025 Quick Recap Business size affects decision speed and budget. Type of solution affects how easy it is to understand and buy. Belief in outcome...

Digital illustration of LinkedIn Paid Ads concepts: a central monitor displaying the LinkedIn logo and an ad unit, surrounded by icons (charts, a target, a gear, and a neural‐network motif), all in blue and white.

LinkedIn Paid Ads: A Comprehensive Guide for Marketers

June 10, 2025 / by Marketing Team

LinkedIn has grown into a powerhouse for B2B marketing, boasting over 1 billion members worldwide.  Crucially, 4 out of 5 LinkedIn members drive business decisions, and the platform’s audience has 2× the buying power of typical web audiences. LinkedIn’s users are also highly engaged with professional content – for...

How Much Does Seasonality Affect Lead Generation for Your Business?

May 22, 2025 / by Dave Burnett

If your marketing campaigns seem to succeed some months and fall flat in others, the problem may not be your funnel—it may be your calendar. One question I hear regularly is this: “How much does seasonality affect lead generation for my type of business?” The short answer? Significantly. But...

Top 10 Social Media Platforms to Elevate Your Brand in 2024

September 23, 2024 / by Marketing Team

As the digital landscape continues to evolve, businesses must stay ahead by strategically positioning their brands on the most relevant social media platforms. With new features, algorithm changes, and rising trends, selecting the right platform can make or break your online presence. For the rest of 2024, choosing the...

Generating Quality B2B Leads Through Strategic Content Marketing

May 31, 2024 / by Khalid Essam

In today’s competitive business landscape, generating high-quality Business-to-Business (B2B) leads is more critical than ever. Companies are increasingly turning to content marketing as a strategic approach to attract, engage, and convert prospects. Strategic content marketing involves creating and distributing valuable, relevant, and consistent content to attract and retain a...