Why chat-based discovery is not classic search Search gives you options. Chat gives you a verdict. In a SERP, users scan 10 blue links. In chat, they read one answer and maybe click two sources. OpenAI describes ChatGPT search as returning answers with inline citations and a Sources button...
Visibility used to mean: “Do I rank?” Now it also means: “Do I get mentioned, cited, and recommended when an AI answers the question?” AI visibility is the umbrella. Rankings are one part of it. Entities, citations, and trust are the other part. Where AI visibility actually shows up...
