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Bing vs Google AdWords

January 11, 2016 / by Khalid Essam

Bing Ads and Google AdWords boast almost comparable functionalities. Ad campaigns, keywords and ad group ideas are organized in a similar manner. Both networks organize keywords along related ads in order to boost click through rate. The use of negative keywords to prevent displaying ads for unrelated searches is...

Certified Google AdWords Specialist – What Does That Mean

January 6, 2016 / by Dave Burnett

With the introduction of search engines like Google, Yahoo!, Bing, Ask etc. and the development of search engine optimisation (SEO) of websites and content, there has been an intensifying demand of specialists who are adept at everything SEO. Companies, whether large corporations or brick and mortar businesses, need an...

How to Find the Best PPC Company

December 21, 2015 / by Dave Burnett

The Internet has become a major source for businesses and organizations to reach out to customers and generate revenue. While it started out as an additional means adopted by companies to access customers and further their market share, online marketing tools like pay-per-click (PPC) have made the Internet to...

Invest in AdWords

10 Signs You’re Ready to Invest In AdWords

November 20, 2015 / by Dave Burnett

  You’ve done it! You’ve built your business with proverbial (or real!) blood, sweat, and tears. It’s taken a lot of time and what feels like a gargantuan sum of effort, and now you’re ready to take it up a notch.  When it’s time to up-level your business game,...

10 Things Your Competitors Can Teach You About AdWords

September 14, 2015 / by Dave Burnett

  Are you fighting a losing battle with the competition for Google rankings?  If you are, it costs nothing to do some surveillance on your competition, and see what they are doing with AdWords that you are not.  With your AdWords account, you can easily find out what they...