3 Steps to Make Your Ads Budget Work Better By Dave Burnett, Digital Marketing Expert at AOKMarketing.com • Last updated: July 3, 2025 Key Takeaways Always Be Testing (ABT): Continually test ads, even during busy seasons, to gather actionable data. Apply the 70/20/10 Rule: Allocate 70% to proven campaigns,...
Today, advertisements dominate nearly every medium, from social media to websites and streaming platforms. No matter where you look, ads are everywhere. However, when your audience is repeatedly exposed to the same ad or messaging, it can result in ad fatigue—a phenomenon that causes a drop in engagement, drives...
