Visual guide to calculating, benchmarking, and optimizing Return on Investment (ROI) for your marketing campaigns
This infographic provides a comprehensive overview of Return on Investment (ROI) in digital marketing, including:
The ROI formula (Revenue − Cost ÷ Cost × 100) and its importance for evaluating campaign performance
Industry benchmark ROI ranges (e.g., E-commerce: 200–300%, B2B SaaS: 150–250%)
Breakdown of factors influencing ROI: ad spend allocation, conversion rates, average order value, customer lifetime value
Strategies to improve ROI: refining targeting, optimizing creative, A/B testing landing pages, and upselling/cross-selling tactics
Real-world examples demonstrating how a 10–15% increase in conversion rate or a 20% reduction in cost can boost ROI by 30–50%
