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Khalid Essam

Khalid is the Chief of Staff at AOK. He collaborates with a team of specialists to develop and implement successful digital campaigns, ensuring strategic alignment and optimal results. With strong leadership skills and a passion for innovation, Khalid drives AOK’s success by staying ahead of industry trends and fostering strong client and team relationships.

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Core Web Vitals: Boost Your Search Performance by Optimizing User Experience

August 6, 2024 / by Khalid Essam

Google’s Core Web Vitals have emerged as crucial metrics for assessing and improving website performance in web development and search engine optimization. These vitals not only influence user experience but also play a significant role in search engine rankings. This article delves into the essence of Core Web Vitals,...

Mobile Optimization: Ensuring Your Website Thrives in a Mobile-First World

July 11, 2024 / by Khalid Essam

Mobile optimization is now an essential part of website building. With the majority of web traffic now coming from mobile devices, search engines and users alike expect websites to provide seamless experiences across all screen sizes. This article delves into key aspects of mobile optimization, including mobile-first indexing, responsive...

Measuring PPC Success: The Metrics That Count

June 29, 2024 / by Khalid Essam

Pay-Per-Click (PPC) advertising remains a crucial tool for businesses looking to drive targeted traffic and conversions. However, with the vast amount of data available, it can be challenging to determine which metrics truly matter when measuring the success of your PPC campaigns. This article will delve into the key...

Maximize your pay per click advertising results on Google Ads by mastering keyword strategies. Learn about match types, keyword research.

PPC Strategies for 2024’s Digital Landscape

June 24, 2024 / by Khalid Essam

As we step into 2024, the digital advertising landscape continues to evolve at a breakneck pace. Pay-per-click (PPC) advertising remains a cornerstone of digital marketing strategies, but the techniques that worked in previous years may no longer yield the same results. To stay ahead of the curve and maximize...

AI-Powered SEO: Keyword Research and Content Optimization

June 21, 2024 / by Khalid Essam

AI-Powered SEO is the new normal. Search engine optimization (SEO) has long been a crucial aspect of digital marketing, allowing businesses to improve their online visibility, attract more qualified traffic, and ultimately drive better results. However, as the digital landscape continues to evolve rapidly, traditional SEO methods are becoming...