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20 Myths About Analytics

September 11, 2015 / by Khalid Essam

Analytics have been given much press lately in businesses from professional baseball teams to retail companies looking to get quality research done on consumers, and consumer trends.  Here are some of the fallacies you need to be aware of in order to make the most out of whatever type...

Why They Matter: Understanding the Value of a Website Audit

August 26, 2015 / by Khalid Essam

  When it comes to running a website, there are several things to consider if you want that page to be successful. Whether a page is for business and commerce or not, the administration of said page is inherently tied to the functioning of a business like environment. For...

Understanding Your Traffic: A User Experience Analysis & Why It Matters

August 18, 2015 / by Khalid Essam

Running a website or webpage involves several different factors. There is the overall look, the technological factors like hosting, and updating to make the page better. Yet, often overlooked in this web of analysis and trials is the actual user experience. That is to say, that in striving to...

conversion tracking

Understanding Your Webpage’s Traffic: Conversion Tracking

August 4, 2015 / by Khalid Essam

Running a website successfully, especially if for a business, is more than just sharing information online. It is more than just logo promotion and random words on a page. At least, it should be. Administrating a page to a true and tangible value of a company means knowing and...

website optimization

Getting the Most from Your Page: How Website Optimization Is Vital to Your Business

July 27, 2015 / by Khalid Essam

Creating a website is something that is increasingly important for those that want to get their business name, organizational goals, or personal thoughts out into the public domain.  It is a method of sharing with a large audience and representing a cause quickly and efficiently. Whether it is a...