USA
32 East 57th Street, 8th Floor
New York, NY 10022
USA
Phone 646.453.7550
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250 Wincott Drive,
Toronto, ON M9R 4C8
Canada
Phone 416.815.8000
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In influencer marketing, macro-influencers stand out as a vital bridge between niche content creators and celebrity-level mega-influencers. With follower counts ranging between 100,000 and 1 million, macro-influencers bring a unique combination of reach, engagement, and expertise to the table. Unlike mega-influencers who often build massive followings through broad appeal,...
When launching an influencer marketing campaign, one of the most critical decisions brands must make is selecting the right type of influencer. Influencers come in different shapes and sizes, and each group brings unique advantages based on the brand’s goals and target audience. Understanding the distinctions between these types...
In a move aimed at addressing growing concerns about mental health and body image, Instagram has announced that it will be removing beauty filters from its platform by January 2025. While this decision is seen as a positive step towards promoting authenticity, many argue that the damage caused by...
In 2024, having a social media presence is crucial for every business. However, managing multiple social media platforms and consistently delivering high-quality content can be time-consuming. That’s where social media scheduling tools come in. These platforms simplify the process by allowing brands to plan, schedule, and monitor their social...
The rise of ecommerce has revolutionized how businesses operate and how consumers shop. In the digital age, setting up an online business offers numerous opportunities for entrepreneurs to reach a global audience, reduce operational costs, and create a thriving business from the comfort of their homes. If you’re new...
32 East 57th Street, 8th Floor
New York, NY 10022
USA
Phone 646.453.7550
250 Wincott Drive,
Toronto, ON M9R 4C8
Canada
Phone 416.815.8000