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Is There Really a Best Time to Post on Social Media?

December 9, 2024 / by Jana Legaspi

In the digital age, social media platforms have become the cornerstone of communication and marketing strategies for businesses and individuals alike. With the constant quest to maximize reach and engagement, one prevailing question remains: Is there really a best time to post on social media? This article delves into...

Has Coca-Cola’s 2024 AI Holiday Ad Killed the Spirit of Christmas?

November 25, 2024 / by Jana Legaspi

Coca-Cola unveiled its latest holiday advertisement, a minute and 19 second commercial titled “Secret Santa,” created entirely using artificial intelligence (AI). This innovative approach aimed to modernize the brand’s traditional festive campaigns, which have been a staple since the 1990s. However, the AI-generated ad has sparked significant controversy and...

5 Golden Rules of Digital Marketing Success in 2025

November 20, 2024 / by Jana Legaspi

As we approach 2025, the digital marketing landscape is more dynamic than ever. Advancements in technology, shifting consumer behaviors, and new privacy regulations are reshaping how brands connect with their audiences. Amidst these changes, some foundational principles remain as vital as ever—adapted for the trends and tools of tomorrow....

Meta Spark Will Close in 60 Days—Here’s What You Need to Know

November 14, 2024 / by Jana Legaspi

Mark your calendars! Starting January 14, 2025, Meta Spark, the augmented reality (AR) platform, will officially close. Creators will no longer be able to log into Meta Spark tools, edit, or access their existing effects. While previously created content that used Meta Spark effects will stay intact on Facebook...

Google Ads Customer Match Policy Update

November 12, 2024 / by Jana Legaspi

Google recently announced an update to its Customer Match policy that will impact advertisers starting January 13, 2025. This change reflects Google’s commitment to enhancing user experience by tightening its policies around first-party data use. In particular, advertisers found repeatedly misusing Customer Match may face temporary or even permanent...