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Types of Influencers: Choosing the Right Fit for Your Campaign

October 5, 2024 / by Jana Legaspi

When launching an influencer marketing campaign, one of the most critical decisions brands must make is selecting the right type of influencer. Influencers come in different shapes and sizes, and each group brings unique advantages based on the brand’s goals and target audience. Understanding the distinctions between these types...

Instagram to Remove Beauty Filters at the Start of 2025

October 2, 2024 / by Jana Legaspi

In a move aimed at addressing growing concerns about mental health and body image, Instagram has announced that it will be removing beauty filters from its platform by January 2025. While this decision is seen as a positive step towards promoting authenticity, many argue that the damage caused by...

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How to Choose the Right Social Media Scheduling Tool for Your Brand

September 30, 2024 / by Jana Legaspi

In 2024, having a social media presence is crucial for every business. However, managing multiple social media platforms and consistently delivering high-quality content can be time-consuming. That’s where social media scheduling tools come in. These platforms simplify the process by allowing brands to plan, schedule, and monitor their social...

Ecommerce 101: A Complete Beginner’s Guide to Starting an Online Business

September 21, 2024 / by Jana Legaspi

The rise of ecommerce has revolutionized how businesses operate and how consumers shop. In the digital age, setting up an online business offers numerous opportunities for entrepreneurs to reach a global audience, reduce operational costs, and create a thriving business from the comfort of their homes. If you’re new...

5 Best Social Media Planning Tools in 2024

September 19, 2024 / by Jana Legaspi

Effective social media management is essential for any business or marketer looking to thrive in today’s digital world. With countless platforms and content strategies to juggle, social media planning tools can help streamline the process and ensure success. Whether you’re managing multiple accounts, planning posts, or analyzing performance, using...