SUBSCRIBE TO OUR BLOG

Jana Legaspi

Jana Legaspi is a seasoned content creator, blogger, and PR specialist with over 5 years of experience in the multimedia field. With a sharp eye for detail and a passion for storytelling, Jana has successfully crafted engaging content across various platforms, from social media to websites and beyond. Her diverse skill set allows her to seamlessly navigate the ever-changing digital landscape, consistently delivering quality content that resonates with audiences.

See author's posts

The Good, the Bad, and the Ugly of Live Video Marketing

October 1, 2023 / by Jana Legaspi

As the narrative of digital marketing continues to unfurl, one particular tactical approach is consistently taking center stage – live video marketing. This compelling and participative mode of interaction offers an unparalleled venue for businesses to engage with their audience in a spontaneous manner, thereby solidifying its position as...

E-Commerce Success: The Ecommerce Metric That You Can’t Ignore

September 20, 2023 / by Jana Legaspi

In the dynamic world of ecommerce, data is king. With an overwhelming amount of metrics at our fingertips, it can be challenging to know which ones are crucial to track and analyze for your online business’s success. From website traffic to conversion rates, shopping cart abandonment rates to average...

Revolutionizing Digital Marketing: The Impact of AI and Machine Learning

September 6, 2023 / by Jana Legaspi

The last two decades have been a time of incredible digital transformation, largely due to the immense advancements in Artificial Intelligence (AI) and machine learning technologies. AI and machine learning are revolutionizing nearly every aspect of digital marketing, from dynamic ad targeting to improving customer experience. As businesses strive...

Unveiling the Spectrum of Digital Promotion: An Infographic Guide to the 8 Types of Digital Advertising

August 30, 2023 / by Jana Legaspi

In the fast-paced business world, remaining at the forefront of competition is directly linked to maintaining high visibility. In this current era of technology, visibility has evolved to become a synonym for digital advertising. This forms an immense resource that companies globally capitalize on to engage their prospective clients,...

Strategies for Effective Customer Lifecycle Management

August 18, 2023 / by Jana Legaspi

Customer lifecycle management (CLM) is an important strategy for any business looking to increase customer loyalty, maximize revenue and reduce costs. By leveraging data to drive decisions and personalize interactions, businesses can build stronger relationships with customers while increasing efficiency in operations. This article will explore eight strategies businesses...