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32 East 57th Street, 8th Floor
New York, NY 10022
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Phone 646.453.7550
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Introduction Google’s concept of E-E-A-T – which stands for Experience, Expertise, Authoritativeness, and Trustworthiness – is a critical framework in the Search Quality Evaluator Guidelines. It defines the qualities of high-value content and websites that Google’s human quality raters look for. In late 2022, Google even added an extra...
Introduction: The New Multi-Platform SEO Landscape Search behavior is no longer confined to just Google. Today’s consumers find information across a spectrum of platforms – from traditional search engines to social networks and even e-commerce sites. In fact, SEO now requires a multi-platform approach to ensure visibility across all...
One of the top questions I get when discussing SEO and paid media is: How do regulations impact digital marketing in industries like finance and healthcare? If you’ve ever run a campaign in either space, you already know:You can’t just say whatever you want. Strict rules and legal boundaries...
Overview: Video SEO vs. Traditional SEO Video SEO focuses on optimizing video content so it ranks well in search engines and on video platforms. This differs from traditional SEO, which is centered on text-based content (web pages, blogs). In traditional SEO, algorithms emphasize factors like keywords in text, backlinks,...
Over the past 20 years, I’ve worked with hundreds of companies—some dominating page one and driving conversions like crazy, others wondering why their “great rankings” weren’t moving the needle. One of the most overlooked issues I’ve seen is artificially inflated SEO rankings—vanity metrics that look good but fall apart...
32 East 57th Street, 8th Floor
New York, NY 10022
USA
Phone 646.453.7550
250 Wincott Drive,
Toronto, ON M9R 4C8
Canada
Phone 416.815.8000