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32 East 57th Street, 8th Floor
New York, NY 10022
USA
Phone 646.453.7550
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250 Wincott Drive,
Toronto, ON M9R 4C8
Canada
Phone 416.815.8000
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One of the top questions I get when discussing SEO and paid media is: How do regulations impact digital marketing in industries like finance and healthcare? If you’ve ever run a campaign in either space, you already know:You can’t just say whatever you want. Strict rules and legal boundaries...
Overview: Video SEO vs. Traditional SEO Video SEO focuses on optimizing video content so it ranks well in search engines and on video platforms. This differs from traditional SEO, which is centered on text-based content (web pages, blogs). In traditional SEO, algorithms emphasize factors like keywords in text, backlinks,...
Over the past 20 years, I’ve worked with hundreds of companies—some dominating page one and driving conversions like crazy, others wondering why their “great rankings” weren’t moving the needle. One of the most overlooked issues I’ve seen is artificially inflated SEO rankings—vanity metrics that look good but fall apart...
What is a USP and Why It Matters Definition: A Unique Selling Proposition (USP) is a clear, focused statement that defines the single most compelling benefit your business offers, setting you apart from competitors. In essence, it answers the customer’s question: “What makes you different from all the rest?”...
You’re doing SEO… but is it even working?If you’ve ever wondered whether all that keyword optimizing and backlink building is worth it, this is for you. If you’re anything like me, you’ve probably asked this at least once: “I’m doing SEO, but when will I actually see results?” It’s...
32 East 57th Street, 8th Floor
New York, NY 10022
USA
Phone 646.453.7550
250 Wincott Drive,
Toronto, ON M9R 4C8
Canada
Phone 416.815.8000