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How Mobile and Social Converge

November 11, 2014 / by Dave Burnett

Did you know that mobile users are more active on social media sites than their desktop counterparts, and re-visit more frequently? Indeed, 84 percent of the time 18-44 year-olds spend using their smartphones is on social networks, and huge percentages of traffic are now sent to websites around the...

The New Online Marketing

November 7, 2014 / by Dave Burnett

The last few years have seen significant changes affecting the online marketing landscape. New platforms of communication, multi-channel content and the rise of the “Mobile Age” provide the savvy marketer with a new set of tools to expand reach and maximize bottom lines. To help you wrap up your...

Anybody Home? Socially Devoted Facebook Results

November 6, 2014 / by Dave Burnett

Globally Brands on Facebook respond to 65% of questions. Statically, this makes Facebook a socially devoted platform, new study revealed. Brands feel the importance of social media customer care, a new report from +Socialbakers.com shows that in Q1 2014 the absolute number of questions asked grew by 1 percent...

Google+ Post Ads for the Masses

November 5, 2014 / by Dave Burnett

As of April 2014, Google +Post Ads are now available to advertisers with brand pages that have more than 1,000 Google+ followers. +Post ads allow Google+ content like, “”Hangouts on Air”” or “”photos”” to be displayed as ads through the Google Display Network (as known as Adsense). Which is...

Portrait of a LinkedIn User

November 3, 2014 / by Dave Burnett

Portrait of a LinkedIn User LinkedIn is one of the most powerful social media tools in the world. But do you know how to really make it work for you? LinkedIn marketing expert Wayne Breitbarth’s annual user survey reveals how people are tapping into LinkedIn’s unlimited potential. And you...