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online reviews management

Taking Control of the Message: The Importance of Online Reviews Management for Your Organization

July 3, 2015 / by Dave Burnett

    Technology is constantly changing and creating an ever interconnected and instantaneous world. The internet, for example, is accessible from numerous different devices that are literally at the fingertips of users, creating a link between opinion and expression in a matter of seconds. Thoughts become public fodder in...

The Importance of A Comprehensive Competitive Monitoring Strategy

July 2, 2015 / by Dave Burnett

Business is inherently a competitive field. Unless there is a unique and now almost unheard of monopoly in a specific sector, organizations and enterprises must consider that there is competition out there striving to take the top spot. Sure, competition has many different benefits. For example, it can drive...

multiple-locations

How To Optimize Call Only Campaigns in AdWords

June 30, 2015 / by Dave Burnett

  A couple of months ago, Google launched “Call Only” campaigns.  In this short period of time, here are our key takeaways: #1 – Ads are mobile only (a bit obvious, but has to be stated). #2 – People will be connected to you without ever having visited your...

Conversion Rate Optimization

June 24, 2015 / by Dave Burnett

 Want to boost your sales?  Of course you do!  Now if only you had the special copy and website design that SELLS!  You should know, however, that sales is not all about presentation and it’s not even about fancy wording or persuasion.  Believe it or not, sales is about...

Understanding PPC Campaign Management

June 21, 2015 / by Dave Burnett

  You could say that PPC Management is the opposite of SEO (Search Engine Optimization), even though the data and search fields are similarly organized.  However, whereas SEO theory favors valuable content and is matched up according to a variety of algorithm factors, PPC (Pay Per Click) is more...