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10 Tested Landing Page Elements Guaranteed To Improve Conversions

February 16, 2015 / by Dave Burnett

We’ve got all this traffic but no one is filling out our form. Why don’t people sign up for our newsletter? I’ve never been able to get Google AdWords or PPC (pay-per-click) ads to work for me. Am I missing something? If you’ve ever asked yourself any of these...

5 Goals For Every AdWords Campaign

January 20, 2015 / by Dave Burnett

There are many goals that you should keep track of when you are doing any kind of online marketing. These include things like return on investment (ROI), what your conversion rates are, and how the AdWords channel compares to others when you’re deciding how to allocate your marketing budget....

How to Have a Consumer Friendly Website

January 15, 2015 / by Dave Burnett

Have you ever gone to a website to make a purchase and leave because it is cumbersome, poorly designed, or even get half way through check out and leave because it feels like you are buying a house with all the questions and options? We as consumers get irritated...

5 Simple AdWords Fixes Guaranteed To Save Money

January 13, 2015 / by Dave Burnett

Key Takeaways: #1: When setting up a campaign, un-check Google Display Network #2: Mobile: Remove Mobile by using a bid adjustment of -100%, and exclude “adsenseformobileapps.com” from our list of placements. #3: Location: Narrow your geographic targeting to target people who might actually buy your products. #4: CTR metrics: Your...

The Social Life of the App-Addicted Teen

November 20, 2014 / by Dave Burnett

Today’s teen is more social than ever. Over 95 percent of teens in the US have access to the internet, of these teens, 90 percent are on social media. Social apps have become an integral part of their everyday lives. A recent study shows that, Instagram is now the...