USA
32 East 57th Street, 8th Floor
New York, NY 10022
USA
Phone 646.453.7550
CANADA
250 Wincott Drive,
Toronto, ON M9R 4C8
Canada
Phone 416.815.8000
Menu
Evaluating Your Marketing Spend: Is It Delivering Enough ROI? By Dave Burnett, Online Marketing Expert at AOK Marketing • Last updated: June 16, 2025 Key takeaways for evaluating marketing ROI Understand Customer Acquisition Cost (CAC) – total cost to win a customer. Calculate Lifetime Gross Profit (LTGP) – profit...
By Dave Burnett, SEO Specialist — Last updated: June 15, 2025 TL;DR Social signals—metrics like likes, shares, and comments—do not directly influence Google’s search rankings but are factored into Microsoft’s Bing algorithm Bing Webmaster Guidelines. Instead, social media boosts SEO indirectly by increasing content discovery, earning backlinks, improving brand...
By Dave Burnett, Online Marketing Expert at AOK Marketing Last updated: June 14, 2025 What is the main point of this article? TL;DR: A combined organic and paid social media strategy delivers both immediate reach and long-term brand loyalty. Organic social builds trust and authority over time. Paid...
Introduction In the world of digital marketing, understanding user behavior is key to optimizing engagement and conversion. Traditional analytics (like page views and bounce rates) only tell part of the story. Modern marketers are increasingly turning to website heatmaps, session recordings, and clickstream analysis to gain deeper insights into...
AI Writes. But It Doesn’t Think. There’s no denying it—AI tools like ChatGPT, Claude, and Gemini are changing how we create content. They’re fast. They’re scalable. They get you 80% of the way there. But here’s the catch: AI is the average. It’s trained on billions of data points...
32 East 57th Street, 8th Floor
New York, NY 10022
USA
Phone 646.453.7550
250 Wincott Drive,
Toronto, ON M9R 4C8
Canada
Phone 416.815.8000